Chameleon Insights

News, updates & resources for all things digital.

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  • Chameleon Updates
  • Digital Marketing
  • SEO
  • Social Media
  • Web Design
Use SEO if Website is Outdated
  • Digital Marketing
  • SEO
  • Web Design

How To Know If Your Website Is Outdated

Wondering if your website is outdated? Find out how the power of SEO can help you revamp your site, and start getting more traffic and conversions today.

Influencer Marketing for Products
  • Digital Marketing
  • Social Media

The Growth of Influencer Marketing 

Influencer marketing is a growing industry. With more brands opting to work with influencers in their marketing campaigns over traditional marketing methods.

Hiring An Agency for E-commerce website
  • SEO
  • Web Design

Hiring An Agency For Your E-Commerce Website

If you’re a business selling products in 2024, you need a well-crafted e-commerce website. Hiring an agency for a website could be the best decision you make!

SEO for small businesses with Chameleon
  • Digital Marketing
  • SEO

SEO for Small Businesses

SEO for small businesses plays a pivotal role in ensuring your business stands out amidst the crowd. Reach out to Chameleon for SEO and Marketing strategies!

Nike Marketing Strategy Air Jordan
  • Digital Marketing

Nike Marketing Case Study

Marketers can gain useful tips from the Nike Marketing strategies. Keeping up with a moving industry, top-level collaborations & staying true to their values.

AI Marketing in 2024
  • Digital Marketing

AI Marketing in 2024

AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.

Chameleon Guide to Social Media
  • Digital Marketing
  • Social Media

The Simple Chameleon Guide to Social Media

Managing your social media whilst running your own business is not easy. Here’s some simple tips for managing your own social media alongside your business!

Disney Marketing Characters
  • Digital Marketing

Magic Behind Disney: Cross-Platform Marketing

Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney’s marketing!

Spring Clean Your Website with Chameleon
  • Digital Marketing
  • SEO
  • Web Design

Tips To Spring Clean Your Website

This is your sign to spring clean your website & boost your business! Especially if it’s been a while since you’ve updated and refreshed your website.

Deep Dive into Visual Content Marketing
  • Digital Marketing
  • Social Media

A Deep Dive into Visual Content Marketing

Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it’s essential to have a strategy in place.

Email Blocked DMARC Update
  • Chameleon Updates
  • Coding Help
  • DMARC
  • Domain Names

DMARC Update 1st February 2024

The Gmail and Microsoft DMARC Policy UPDATE that you may not be aware of is something you need to take note and check ASAP.

Bad SEO Practices To Avoid with Chameleon
  • Digital Marketing
  • SEO

Bad SEO Practices to Avoid

Every good marketer knows the Bad SEO Practices to AVOID when creating for clients. If you’re giving it a go for yourself, read on to know what to avoid!

Neuromarketing Impacts Marketing Decisions
  • Digital Marketing

Neuromarketing: The Brain’s Response to Advertising

Neuromarketing informs many of the decisions in marketing campaigns, in order to reach target audiences effectively. Read the blog to learn more about it!

Build Your Marketing Strategies with Chameleon
  • Digital Marketing

Marketing Strategies for 2024

Get ahead of the curve for your business! Choose Chameleon as the digital marketing experts for your marketing strategies and business growth in 2024.

Growing with Google Ads
  • Digital Marketing
  • SEO

Mastering Google Ads: Paid Search Strategies

There are plenty of different methods you can use Google Ads to work for you and your business. Read on to learn how Google Ads can boost your business!

Chameleon Provides Outsource Marketing for Businesses
  • Digital Marketing

Outsource Marketing: The Advantages

There are many advantages to Outsource Marketing as a business. You’re paying for a team of experts, and they know to avoid silly mistakes. Read on to learn!

Aldi's Kevin The Carrot A Marketing Case Study
  • Digital Marketing

Kevin the Carrot: A Marketing Case Study

Kevin the Carrot is a beloved character that returns every Christmas in Aldi’s campaigns. Learn about how the creation of Kevin boosted Aldi’s Christmas sales!

The Grinch and his guide to customer retention
  • Digital Marketing

The Grinch’s Guide to Customer Retention

It’s nearly Christmas! And the Grinch is here to share his story with his guide to customer retention for your business. Read on to learn more!

AI Personalisation for businesses
  • Digital Marketing

The Future of Marketing: AI Personalisation

AI Personalisation is the future of marketing, it’s everywhere. It’s almost expected by customers to receive a personalised experience from the businesses.

10 Google Ads best practises
  • Digital Marketing

10 Google Ads Best Practises for Success

Learn the best practises of implementing Google Ads with this blog! Make sure you’re making the most of your budget and creating effective ads campaigns.

  • Digital Marketing
  • SEO

The Future of Content Marketing

Stay ahead of the curve and prepare for success in tomorrow’s content marketing world. Read the blog to learn about the impact of AI, voice search & more!

  • Digital Marketing

The Rise of Micro-Moments

Micro-moments are the foundations of connection within marketing. It’s how to subtly connect with your target audience in small aspects of their life.

  • SEO

How Important Is Keyword Research?

Discover the silent force shaping digital marketing success: keyword research. With the right keywords, you can create targeted content for higher visibility.

  • Web Design

Your Comprehensive Website Launch Checklist

At Chameleon, we’re here to make sure you’ve got everything covered during your website launch. Have a read of our checklist when developing your websites!

  • Digital Marketing

Wrexham AFC: A Marketing Case Study

Wrexham AFC have a unique story for a football team in the UK. There’s not many football teams owned by successful Hollywood actors…

  • Digital Marketing

Mastering Audience Research

Audience research is the beginning of targeting the perfect customers for your business. Read on to learn how to nail your audience personas and the research.

  • Digital Marketing
  • SEO

How to Create Engaging Content for Your Website

Your content is the core of how your customers view your business. Create interesting & engaging content to attract your target audience.

  • Google
  • SEO

Google 3-Pack: Local SEO Success

The Google 3-Pack is the perfect combination of the digital marketing world with physical stores. Your business needs to know how to benefit from this strategy.

why blogging is still relevant
  • Digital Marketing
  • SEO
  • Social Media
  • Web Design

Why Blogging is Still Relevant

Blogs, as spaces to promote businesses, have many benefits and in the digital marketing sphere, blogging is useful for multiple reasons…

  • Digital Marketing
  • Web Design

The Impact of UX Writing

Good UX writing can either make content really shine or hold it back. No matter how interesting it is, it has to be easy for anyone to read and understand.

  • Digital Marketing

HelloFresh: A Marketing Case Study

HelloFresh are dominating the meal-kit delivery world, thanks to their quality marketing strategies. Read on to see what you can learn from their tactics!

  • Digital Marketing
  • Web Design

Designing for Gen Z Attention Spans: Captivating the Next Digital Audience

The perfect website needs to be tailored to your target audience and to suit your business. Gen Z are the new audience with the most digital experience.

booktok
  • Digital Marketing
  • Social Media

BookTok: How TikTok Marketing is Reshaping the Publishing Industry

BookTok has brought a resurgence of books and readers back into bookstores. Read here about the genius marketing of TikTok and finding the right audience.

  • Digital Marketing

Google Update: Navigating the Changes to HowTo and FAQ Rich Results

Navigate the latest Google update with expert insights. Discover the new changes, their impact on digital marketers, and strategic adaptations for success.

  • Digital Marketing

Does Digital Marketing Work For Every Business?

It’s never a one size fits all approach, but anyone can reap the benefits. Get started on the ideal digital marketing strategy for your business ASAP!

  • Digital Marketing

GA4: A Deeper Dive

It’s been almost a month since the end of Universal Analytics, and Google Analytics 4 has officially taken over. Let’s take a closer look at GA4!

  • Digital Marketing
  • Social Media

Barbie: A Marketing Case Study

Barbie has been an iconic figure for decades. She’s inspiring and aspirational, to young girls and marketers alike! Check out Barbie’s marketing success & tips!

  • Web Design

Why Having Your Own Website is Essential for Your Business

Your business NEEDS its own website. It’s not an optional addition in 2023. Your competition is taking away the chances of your success with a digital presence.

  • Web Design

How Does UX Design Improve Website Performance?

UX design is an essential part of creating and maintaining a website. There’s certain things every business should do for a successful digital presence!

  • Chameleon Updates
  • Digital Marketing

Reflecting on the First Half of 2023: A Marketing Roundup

It’s been a big year for us at Chameleon, and for the digital marketing world as a whole. Read on to see how we’ve evolved and adapted through 2023!

  • Digital Marketing

What About a Career in Marketing?

If you’re looking for a creative job, then maybe a career in marketing is for you? You’ve got some of the skills already…

  • Digital Marketing
  • SEO

The Future Of SEO

SEO has always been a crucial part of a digital marketing strategy for businesses. And it’s not going anywhere. Find the talented SEO experts at Chameleon!

  • Digital Marketing

The Role of AI in Marketing

AI in marketing is no longer a distant dream or a futuristic concept – it’s already here, and it’s transforming the way businesses engage with their customers.

  • Digital Marketing

Google Analytics 4 (GA4) Is Replacing Universal Analytics (UA)

Google is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), ushering in a new era of data analytics.

  • Chameleon Updates

Our Exciting Sponsorship with Mini Racing Team

We are thrilled to announce our latest endeavour – sponsoring a Mini racing team! See how Chameleon is making its mark on the racing circuit.

  • Digital Marketing

The Importance of Targeting and Segmentation in Paid Marketing

Looking to take your paid marketing campaigns to the next level? Read on to learn how targeting and segmentation can help boost your ROI and drive conversions.

  • Digital Marketing
  • SEO

Google Ads Smart Campaigns vs AI-Powered Solutions

In 2023, there’s been a huge increase in AI-powered tools becoming more mainstream. The digital marketing world is adapting to keep up with these changes.

  • Digital Marketing
  • SEO

The Truth About SEO

Investing in SEO is essential for your business. The best use of your time & resources is choosing an SEO company to boost your website. Read on to learn more!

  • Chameleon Updates

Mental Health Awareness Week 2023: Overcoming The Stigma At Work

Discussing mental health in the workplace and the benefits of positive mental health, to the employees and the business itself.

  • Digital Marketing

Combining Organic and Paid Marketing for Success

There’s benefits to both organic and paid marketing strategies. But finding the best combination can be tricky. Learn about both to choose the best for you!

  • SEO

Why Use Google Ads for Your Website?

Google Ads are cost-effective and drive results for businesses. It’s a simple method to take your business to the next level. Read on to learn all about them!

  • Digital Marketing

The Power of Creativity in Marketing

We’re discussing creativity in marketing to celebrate World Creativity and Innovation Day in 2023! And how it boosts your business and your position in Google.

  • Chameleon Updates

The New Emergency Alerts System: Preparing for a nuclear threat or something else?

The UK Government will be conducting a test for the new Emergency Alerts system on Sunday 23rd April at 3pm. Here’s all you need to know.

  • Web Design
  • WordPress

10 MORE Tips To Improve Your WordPress Website

We’re back with ANOTHER 10 tips for boosting your WordPress website, and inevitably boosting the performance of your business!

  • SEO

Benefits Of Local SEO For Small Businesses

Local SEO is key to getting discovered by your local customers. Don’t wait any longer! Read on to find out how local SEO will boost your business!

  • Digital Marketing
  • Google

How Does Google Guarantee Benefit Your Business?

Have you heard of The Google Guarantee? It’s an excellent way to put your business ahead of your local competitors. Learn all about it here, so read on!

  • Web Design
  • WordPress

10 Tips To Improve Your WordPress Website

It’s key to the success of your business, to know how to boost the performance of your WordPress website. Read on to learn our helpful tips!

Social Media
  • Web Design

How To Create Mobile Optimised Websites

Have you mobile optimised your website? There’s plenty of common, easy mistakes to make, but the Chameleon web developers are experienced in overcoming them!

  • Digital Marketing
  • SEO
  • Web Design

Maximise Your Website With On-Page SEO

Creating an aesthetically pleasing website is just step 1. Getting discovered on Google is the next stage. Read our blog to learn how with On-Page SEO!

  • Web Design
  • WordPress

Creating A New Website: Make It Myself Or Hire Someone Else?

Just because it’s cheaper to build your own new website, doesn’t mean it’s better or more cost-efficient. Consider choosing an experienced web design agency!

  • Digital Marketing

The First Steps For Creating A Marketing Plan

A well-crafted marketing plan helps ensure that your business has the best chance of achieving its desired outcomes. Read more to see our helpful tips.

  • Digital Marketing

What Does A Digital Marketer Do?

A digital marketer is a key element to the success of businesses online, by improving website performance, website content and social media presence.

  • Digital Marketing

Digital Marketing Myths To Start Ignoring Now

There’s a lot of Digital Marketing myths and outdated information out there in Google about the industry, here’s our round-up of the ones to ignore now.

  • Digital Marketing

Tips For Using AI In Your Marketing Strategy

It seems like everyone is using AI, for their marketing, in some form. If you’re not using AI, read on to learn how to use chatbot tools effectively!

  • Digital Marketing
  • SEO
  • Social Media

Bill Gates Said In 1996 ‘Content Is King’

Whilst what is defined as content has expanded from websites to social media, Bill Gates stating ‘Content Is King’ couldn’t be more accurate in 2023.

  • Web Design

What Does a Web Designer Do?

A web designer can help your business in a variety of ways. They create websites that are visually appealing, easy to navigate, appeals to your target audience.

  • Web Design

6 Tips to Skyrocket Your Website Conversion Rate

Are you struggling to convert website visitors into paying customers? Here are some tips to help you out!

  • Web Design

Simple Dos & Don’ts for Good Website Design

There is often a fine line between good and bad design, so here are our tips on how to make sure your designs are top class.

Digitisation Helped Businesses Thrive Through Covid-19 Pandemic
  • Digital Marketing

Digitisation Helped Businesses Thrive Through Covid-19 Pandemic

As the UK continues to cope with the effects of the pandemic, digitisation will likely become even more important for businesses of all sizes.

Chameleon Website Launch
  • Branding
  • Chameleon Updates
  • Web Design

NEW Branding & Website for Chameleon

We’ve just had a redesign! As you may have noticed, we’ve changed things around a little. Read on to learn about Chameleon’s new website and brand identity.

  • Digital Marketing
  • Social Media

Predicted Social Media Trends For 2023

In the ever-changing social media industry the trends change everyday, but we’ve looked at the year as a whole and seen where the overall trends are heading.

  • Web Design

How to Bring Your Website Into 2023

Here are our top tips on how to keep your website up-to-date and what you need to be doing in 2023 to maximise your website’s potential.

  • Digital Marketing

Marketing Lessons To Learn From 2022

Throughout 2022, the digital world and marketing industry has changed and evolved even further, and as marketers it’s important stay learning and updated.

Furniture website design company
  • Web Design

The Importance of Simplicity in Web Design

Keeping your website simple is vital for a high conversion rate. But you’ve got to get the balance right. Here’s a little insight behind the web design.

  • Digital Marketing

Why Is Marketing Important?

Marketing is crucial for businesses to survive and thrive, because it helps your business to promote your products and services, reach new customers, and increase sales.

  • Digital Marketing
  • SEO

5 Reasons Why Your Business Needs SEO

SEO and Google go hand in hand, and are even more essential for businesses. Learn all about the reasons why your business needs SEO for your website.

  • Web Design

5 Reasons Why Your Business Needs A Website

Your website, your first impression. Make sure your website is the perfect look for your business and represents your values as a brand.

New Website Coming Soon
  • Chameleon Updates

NEW Website In Development For Chameleon

The Chameleon brand is adapting and evolving. We’ve decided to work on a re-brand and freshen our look, by creating a new website design and social media.