02 January 2023 | Web Design

How to Bring Your Website Into 2023

ecom on laptop in evening

Your website might be the thing that introduces a person to your business, which means keeping it updated and modernised needs to be a priority. Having a website isn’t a done and dusted type of job, there’s maintenance involved to keep everything running smoothly. 

If you’re looking to help your business grow and flourish through 2023, you need to follow our advice and make sure you’ve done these steps to bring your website into 2023. 

Update Any Old Information

This is probably the most crucial thing to do. You don’t want potential customers coming across your site and finding incorrect information, either old prices, old products, or outdated information about your industry. They could come to you expecting one thing, based on information on your website, and be left disappointed, however if you’ve been updating your website regularly, this can’t happen.

Don’t forget to keep your contact information updated: phone numbers, addresses, emails. These are the small things you have on your website that get added once and often forgotten about, but it’s essential these are kept updated. 

Continue to update your website throughout 2023, with new information and what you’ve been doing, as a business, throughout the year. 

Be Mobile And Tablet Friendly

The majority of people research online through their mobile phones, much more often than sitting down at a desk and using a computer. Ensuring your website is optimised for mobile means that your consumers on mobile have the best experience possible on your website. 

At Chameleon, we make sure that your website has the perfect look on desktop, mobile and tablet, as there’s some design aspects that suit a website on desktop, but not on mobile or tablet view. People also don’t like to scroll far on their phones, consumers want to have easy access to what they’re looking for.

Write Relevant Weekly Blogs

Writing blogs for your website is an easy way to get your audience to interact with your content. It promotes trust in your business by talking about what you know best and showcasing your industry knowledge.

With relevant and interesting blogs, it keeps your website refreshed with new content and encourages people to stay on your site to find out more. Posting a new blog once a week is recommended to boost your website into 2023.

Reuse Your Old Blogs

For businesses who already post blogs regularly, and may have been doing so for a while, this one’s for you. 

If you’ve already written about a topic that’s been recently trending within your industry, then you can just refresh your old content! There’s no need to write a brand new post, just update the information and add a section about the current events within the topic. This can also help with the SEO on your website.

Link With Your Social Media Accounts

The purpose of social media is constantly evolving, so much that it’s now seen as unusual if a business doesn’t have some form of social media presence. It’s no longer just for messaging with friends, it’s an incredible tool for businesses to get in touch with their audience and grow their business.

Linking to your social media accounts is a great way of boosting your website; you can use your social media to send people to your website and vice versa. A great way to link to your social media on your website, is to have the latest social posts displayed as clickable images.

Amend Your Website Design

The design of your website is the first impression to a prospective customer, it’s got to be a good one. Make sure you’re developing your website design to be continually appealing, because styles and preferences change, so your website needs to evolve with what’s trending.

The modernisation of your website can be simple with the right guidance, even just a few small changes can make a big change, for example, changing the font, the background colours, etc. 

Get In Touch With Chameleon

Working with a divine digital marketing agency, like Chameleon, would mean all of these can be done for you by the experts. 

Don’t hesitate to get in touch with us today for a FREE audit of your website and find out how we can help your business.

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