28 April 2023 | SEO

Why Use Google Ads for Your Website?

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Are you looking for a way to drive traffic to your website and increase conversions? If so, then you need to look into implementing Google Ads. 

Google Ads is a powerful tool that can help you reach your target audience with your website and inevitably grow your business. 

What are Google Ads and Why Are They Effective?

Google Ads are the top few results shown at the top of Google’s search results. It’s an online advertising platform built by Google. It allows businesses to display ads on Google’s search results pages and other websites in the Google Display Network. 

A huge positive of Google Ads, is that it works on a pay-per-click (PPC) model. This means you only pay when someone clicks on your ad, instead of paying for every view. 

This is especially useful as clicks are more likely to turn into conversions and sales than views.

Google Ads Offer a Powerful Way to Reach Your Target Audience

One of the biggest advantages of Google Ads is that it directly reaches your target audience. As it targets people who are currently looking for products or services related to your business.

When users search on Google for your target keywords, your ad can appear at the top of the search results. 

This means your ad is being shown to people who are already interested in what you have to offer! They’re already part-way through the buyer journey.

Google Ads Are Cost-Effective 

Google Ads are extremely cost-effective and can fit the budget of any business. 

The PPC model means you’re not wasting your money, as you only pay when someone clicks on your ad. When a person clicks on an ad, they’re interested in becoming a customer.

You can also set a budget for your Google Ads campaign. Either by choosing the maximum cost per day, or the cost per click (CPC). 

This means your budget can be as high or as low as your business allows. You can even increase the budget as you see results!

The Flexibility of Google Ads Allows You to Optimise Your Campaigns

It’s not a one size fits all approach when it comes to Google Ads campaigns. And it’s not a one size fits all for YOUR customers. 

You can create different ad campaigns for different products and services, which means you can target the right people for each part of your business! For example, only advertising products for women, to women.

It’s incredibly flexible with allocating different budgets, ad groups and keywords for different campaigns. Also it’s easy to edit your campaigns once they’re live; to optimise them in real-time to achieve the highest number of clicks and conversions.

Google Ads Increase Your Website’s Traffic and Conversions

When someone clicks on your ad and visits your website, they are more likely to convert into a customer. As they have already expressed an interest in your product or service by clicking on your ad.

Google Ads allows you to create landing pages that are specifically designed to convert visitors into customers. Creating a landing page that is tailored to the keywords and ad copy in your ad, helps increase your conversion rate.

The Analytics and Data Available Through Google Ads Provide Valuable Insights

Google Ads provides a wealth of data and analytics that can help you understand how your ads are performing and make data-driven decisions about your campaigns. 

Including the ability to track metrics like click-through rates, conversion rates, and cost-per-click. And then use this information to optimise your active ads for maximum effectiveness.

Google Ads data can be used to identify trends and patterns in your audience’s behaviour. This will enable you to create more effective ads in the future.

Google Ads are a Must-Have for Your Marketing Strategy

If you’re looking for a powerful and cost-effective way to promote your website online and connect with potential customers, then you should definitely implement a Google Ads strategy. 

Don’t worry if you’re unsure where to start, Chameleon will help to create your Google Ads campaigns. From the set up, all the way through to on-going management.

Contact Chameleon today, either through our contact form or give us a call!

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