29 March 2024 | Digital Marketing, Social Media

The Simple Chameleon Guide to Social Media

Chameleon Guide to Social Media

It’s a difficult task to manage the day-to-day of your business and think about getting yourself out there on social media at the same time. This is the biggest bonus of a marketing agency. It’s our job to market your business, while you take care of running your business.

Whether you’re working with an agency or not, there are some super simple things you can do to improve your social media game. This isn’t a breakdown of a full social media strategy for you to follow. As every business should have its own strategy, personalised to your unique business.

But if you’re on a low budget, or want to get things started yourself, here’s a few tips for you to follow.

Focus On The Best Platforms For You

The very first question of starting to use social media as a business: Where do I start posting?

Fairly often, businesses make the mistake of trying to start posting on Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Snapchat, and Pinterest, all at the same time. Trying to get everywhere all at once. Without first considering where their audience is.

You don’t need to be everywhere on social media. You only need to focus on where your target audience is. If you’re looking to sell hair products to young girls, then LinkedIn probably isn’t for you. In the same sense, a company that hosts networking events for businesses isn’t going to gain a lot from posting on Pinterest.

Of course there’s outliers, and, with the right strategy, there’s always the possibility of succeeding on social media. But if you’re starting on a low budget or with little time, it’s best to focus on the platforms where your audience spends the most of their time.

Make It Easy

There’s no point in saying you’re going to post every single day, if that’s not something you can commit to for the long term. Don’t stress yourself out before you’ve truly started by setting yourself a huge task.

Start posting at a frequency that you can maintain. Whether that’s 5 times a week, or once a week, pick a schedule that works for you. Social media algorithms tend to favour accounts that post regularly. And it’s better to increase the number of posts than decrease it.

When you increase your posting frequency, these algorithms see your content as more relevant and show it to more people. This can help you reach a larger audience and grow your platform. So, posting more often not only gives your audience more to see, but it also helps you get noticed by the algorithms, leading to increased visibility and engagement.

Utilise Social Media Content Creation Tools

The secret of social media for businesses is scheduling the posts. You don’t need to post every single post at the time you want it posted. There’s lots of tools you can use to get the posts ready to go live when you want them to. Popular social media scheduling tools include Meta Business Suite, Hootsuite and Planable.

The simplest way to use these tools is to block out some time for creating posts, either every couple of weeks or every month. Take a few hours to come up with some ideas, create the visuals, and write the captions. And then you can schedule them all with one of the scheduling platforms, so it’s all ready to go!

Stay Active on Social Media

An easy mistake to make when posting onto a business account, is that’s the only thing that happens on the account. If you post onto your business account, then log back out and go into your personal account, the social media platform isn’t seeing much engagement.

Being active and engaging with other accounts is essential. Focus on engaging with accounts that have an audience similar to your target audience. Liking and commenting on other posts is a great way to increase your reach and get your business in front of new people.

Make sure you’re not promoting your business on other people’s posts. A simple comment complementing them or being supportive is the best way to engage with other accounts, and to encourage them to consider engaging with you too.

Bonus tip: Set a reminder for when you’ve got a post going live, and go and interact with other accounts around that time.

Use High Quality Images & Videos

The quality of your images and videos plays a pivotal role in capturing the attention of your audience. Think of your social media profiles as your digital shopfronts. Just as you wouldn’t want a dusty, poorly lit display in a physical store, you don’t want grainy, pixelated images representing your brand online.

When creating content for social media, aim for clarity, creativity, and consistency. Use images and videos that are visually appealing and align with the aesthetic of your business. Whether you’re sharing behind-the-scenes glimpses of your workspace or showcasing your latest products in action, make sure the visuals are sharp, vibrant, and engaging.

Remember, quality over quantity when it comes to visuals on social media. Instead of bombarding your followers with mediocre content, focus on producing a smaller volume of high-quality posts that leave a lasting impression.

Choose The Correct Image Sizes

Ever uploaded a perfectly curated image to social media, only to find it cropped awkwardly or pixelated beyond recognition? Choosing the correct image sizes is essential for ensuring your content looks its best across all platforms.

Every social media platform comes with its own suggested image sizes. Familiarise yourself with these guidelines to ensure your content appears polished and professional, regardless of where it’s viewed. Consider the aspect ratio and orientation of your images when crafting visual content.

By choosing the correct image sizes for your social media posts, you can elevate the visual appeal of your content and create a seamless browsing experience for your audience.

Contact Chameleon for Social Media Marketing

If you’re looking to start posting on social media or take your business socials to the next level, reach out to us at Chameleon!

We’re the experts and we can guide you on the best social media practises to make sure you’re getting the most out of your online presence.

Don’t stress about social media – let us handle it for you. Get in touch today to find out how we can help your business shine online!

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