14 April 2023 | Web Design, WordPress

10 MORE Tips To Improve Your WordPress Website

#image_title #separator_sa #site_title

At Chameleon, we build all of our websites from scratch in the WordPress CMS. We create our client’s websites to be fully-optimised and high-performing on Google.

WordPress is one of the most popular platforms for creating websites, with over 40% of all websites on the internet using it. 

While WordPress is a great platform, there are things you can do to improve your website to make it more user-friendly, visually appealing and efficient. 

There is a long list full of steps to improve your WordPress website, which is why we created the first 10 tips a few weeks ago!

Tip 11: Remove unnecessary plugins and themes

Despite adding great functionality to your website, having too many plugins and themes installed can slow your website down. This makes it more vulnerable to security threats. 

It’s best to remove any plugins and themes you’re not using to improve your website’s performance and security.

Make sure you only use plugins that are necessary. And to regularly update and remove any plugins that are no longer needed.

Tip 12: Use a backup plugin

Backing up your website regularly is an essential part of protecting your data. It’s about being prepared for a security breach, a website crash, or any other issues. 

Installing a backup plugin which automatically backs up your website on a regular basis can prevent any hacks or errors from being a major issue, as you’ll have a recent backup saved.

Many hosting providers offer automatic backups. With the Chameleon maintenance packages, we can take care of this for you.

Tip 13: Use HTTPS

HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP, which is the protocol used to transmit data between your website and users. 

HTTPS encrypts the data that is transmitted, making it more secure. You might spot this on websites you use. They’ll have a padlock on the left of the url and look like this https://yourwebsiteurl.com in the web address bar.

To use HTTPS, you’ll need to obtain an SSL (Secure Sockets Layer) certificate. Many hosting providers now offer free SSL certificates. So check with your hosting provider to see if this is an option for an easy switch.

Tip 14: Add a Favicon

A favicon is a small icon that appears in the browser tab when users visit your website. This can be added with a plugin; you can ask the Chameleon web team about this, as one of our clients.

Adding a favicon makes your website look more professional. As well as helping users to identify your website among other tabs when they’re browsing.

Tip 15: Use Heading Tags Properly

Heading tags, such as H1, H2, and H3, can help organise your content and make it easier for users to read. Also, they help the search engines determine your position in the search results.

It’s good practice to use heading tags to break up long blocks of text. Users don’t want to come to a page with a wall of text. Heading tags can also make important sections stand out.

However, avoid using heading tags for formatting purposes only, as this can confuse search engines and reduce your website’s SEO.

Tip 16: Use Internal Linking

Internal linking can help users navigate your website and can also improve your website’s SEO. 

Link to related content within your website, this keeps users engaged and helps search engines understand the structure of your website. 

Tip 17: Get a custom domain name

When you have a custom domain name (e.g., yourwebsite.com) instead of a subdomain (e.g., yourwebsite.wordpress.com) it gives your website more credibility.

This makes your business seem more legitimate to your users. It also makes it easier to remember the url, in order for them to find your website again in the future.

Tip 18: Use a Professional Email Address

Following from a custom domain name, using a professional email address, such as yourname@yourwebsite.com, also helps with building your brand image online.

A custom email makes your website look more professional and can also help prevent emails to your customers from getting caught in spam filters. 

Many hosting providers offer email hosting as part of their packages, or you can use a third-party email service such as Google Workspace or Microsoft 365. 

Tip 19: Use Google My Business

If you have a physical location for your business, set up Google My Business and link to your address and your website.

 Google My Business improves your local SEO and helps your business appear in Google Maps search results. Increasing traffic to your website, as well as your visibility to local customers.

Tip 20: Optimise your website for speed

In today’s digital world, a fast website is critical for keeping users engaged and satisfied. A slow website can irritate users and lead to a high bounce rate. This negatively impacts your website’s search engine rankings.

You can use website optimisation tools to discover what will improve your website’s speed, and therefore provide a good user experience and boost your website’s position in Google. 

Get in touch with Chameleon

Are you looking for assistance with your WordPress website

Feel free to contact the Chameleon team and we can help you get started with a website, or give your existing website the push it needs!

Share This Content

More Chameleon Insights

Use SEO if Website is Outdated
  • Digital Marketing
  • SEO
  • Web Design

How To Know If Your Website Is Outdated

Wondering if your website is outdated? Find out how the power of SEO can help you revamp your site, and start getting more traffic and conversions today.

Influencer Marketing for Products
  • Digital Marketing
  • Social Media

The Growth of Influencer Marketing 

Influencer marketing is a growing industry. With more brands opting to work with influencers in their marketing campaigns over traditional marketing methods.

Hiring An Agency for E-commerce website
  • SEO
  • Web Design

Hiring An Agency For Your E-Commerce Website

If you're a business selling products in 2024, you need a well-crafted e-commerce website. Hiring an agency for a website could be the best decision you make!

SEO for small businesses with Chameleon
  • Digital Marketing
  • SEO

SEO for Small Businesses

SEO for small businesses plays a pivotal role in ensuring your business stands out amidst the crowd. Reach out to Chameleon for SEO and Marketing strategies!

Nike Marketing Strategy Air Jordan
  • Digital Marketing

Nike Marketing Case Study

Marketers can gain useful tips from the Nike Marketing strategies. Keeping up with a moving industry, top-level collaborations & staying true to their values.

AI Marketing in 2024
  • Digital Marketing

AI Marketing in 2024

AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.

Chameleon Guide to Social Media
  • Digital Marketing
  • Social Media

The Simple Chameleon Guide to Social Media

Managing your social media whilst running your own business is not easy. Here's some simple tips for managing your own social media alongside your business!

Disney Marketing Characters
  • Digital Marketing

Magic Behind Disney: Cross-Platform Marketing

Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney's marketing!

Spring Clean Your Website with Chameleon
  • Digital Marketing
  • SEO
  • Web Design

Tips To Spring Clean Your Website

This is your sign to spring clean your website & boost your business! Especially if it's been a while since you've updated and refreshed your website.

Deep Dive into Visual Content Marketing
  • Digital Marketing
  • Social Media

A Deep Dive into Visual Content Marketing

Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it's essential to have a strategy in place.

Email Blocked DMARC Update
  • Chameleon Updates
  • Coding Help
  • Domain Names

DMARC Update 1st February 2024

The Gmail and Microsoft DMARC Policy UPDATE that you may not be aware of is something you need to take note and check ASAP.

Bad SEO Practices To Avoid with Chameleon
  • Digital Marketing
  • SEO

Bad SEO Practices to Avoid

Every good marketer knows the Bad SEO Practices to AVOID when creating for clients. If you're giving it a go for yourself, read on to know what to avoid!