05 May 2023 | Digital Marketing

Combining Organic and Paid Marketing for Success

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Relying solely on either organic or paid marketing isn’t always enough to achieve your business goals. That’s why combining both into an in-depth strategy is the best method.

If you’re struggling to drive traffic and conversions for your business, focusing too much on either one of organic and paid marketing could be the reason why. 

By integrating these two strategies, businesses can reach more people, build stronger relationships, and ultimately drive more conversions. 

What is Organic Marketing?

Organic marketing is the process of generating traffic to your business through non-paid methods. 

From writing SEO-friendly content for landing pages, blogs and website pages, to creating posts for social media. It also involves optimising your website to attract Google’s algorithm.

Essentially, organic marketing aims to increase brand awareness and traffic through combining a business’s owned channels, eg. a website, and social media profiles.

So, whether someone is ready to purchase or not, you’re aiming to put your business in their mind prepared for when they become a customer.

Organic marketing is positioning your business as THE place to go to for what you sell.

What is Paid Marketing?

Paid marketing is where you implement strategies where you have to pay to reap the rewards. This could be Google Ads, Google shopping ads, or sponsored social media posts.

Paid marketing strategies can generate leads and sales quickly. This is because you can specifically target your ideal audience, instead of waiting for them to be looking for your business. 

With paid campaigns, the success is measured through comparing how much you have spent on ads to the revenue you’ve gained through these methods. 

How successful your business is with paid marketing depends on the strategy. If your target audience are mostly on social media, and you’re focusing on Google Ads, then it’s not the best strategy for you. 

Benefits of Combining Organic and Paid Marketing

Organic and paid marketing together can create powerful campaigns for a business. 

Especially when you’re following the data and choosing the right methods to engage with your existing customers and target audience.

For example, organic SEO with paid search efforts is one perfect combination. They can help you achieve greater visibility in search engine results pages (SERPs). 

By ranking for both organic and paid results, you can increase your chances of getting clicks and driving traffic to your website. 

A strong organic presence can help build credibility with your audience, while paid advertising can help you appear more authoritative and professional. 

By combining the two, you can establish your brand as a trustworthy and authoritative voice in your industry.

Another example is organic social media posts and sponsored social media posts. They work together to grow and nurture your customer base.

Your organic social media posts will nurture your existing audience, whereas paid socials will reach new people through the targeting capabilities of paid advertising.

It’s also extremely cost-effective to combine strategies. By promoting your organic content through paid channels, you can get more mileage out of your existing content and maximise your ROI.

An Overview of Organic and Paid Marketing

Organic marketing is a long-term investment that aims to build a strong online presence and reputation for your business, whereas paid marketing can generate leads and sales quickly by targeting specific audiences.

To create a successful organic and paid marketing strategy, it’s important to have a deep understanding of your target audience and their needs. 

Combining both organic and paid marketing methods helps to create a more comprehensive and well-rounded strategy that can help your business achieve its goals. 

With an integrated approach, you can leverage the strengths of both methods to maximise your ROI.

Creating an Organic and Paid Marketing Strategy with Chameleon

We know all the tips and tricks in the book, and we can develop your ideal strategy. 

We’ll help you determine where your ideal customers are and create content to attract them. At Chameleon, there’s experts for web design, SEO, Google Ads, social media and more.

Whether you’re looking to generate leads, raise brand awareness, or increase conversions, we can help you achieve your goals and take your business to the next level. 

Reach out to us here.

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