05 May 2023 | Digital Marketing

Combining Organic and Paid Marketing for Success

#image_title #separator_sa #site_title

Relying solely on either organic or paid marketing isn’t always enough to achieve your business goals. That’s why combining both into an in-depth strategy is the best method.

If you’re struggling to drive traffic and conversions for your business, focusing too much on either one of organic and paid marketing could be the reason why. 

By integrating these two strategies, businesses can reach more people, build stronger relationships, and ultimately drive more conversions. 

What is Organic Marketing?

Organic marketing is the process of generating traffic to your business through non-paid methods. 

From writing SEO-friendly content for landing pages, blogs and website pages, to creating posts for social media. It also involves optimising your website to attract Google’s algorithm.

Essentially, organic marketing aims to increase brand awareness and traffic through combining a business’s owned channels, eg. a website, and social media profiles.

So, whether someone is ready to purchase or not, you’re aiming to put your business in their mind prepared for when they become a customer.

Organic marketing is positioning your business as THE place to go to for what you sell.

What is Paid Marketing?

Paid marketing is where you implement strategies where you have to pay to reap the rewards. This could be Google Ads, Google shopping ads, or sponsored social media posts.

Paid marketing strategies can generate leads and sales quickly. This is because you can specifically target your ideal audience, instead of waiting for them to be looking for your business. 

With paid campaigns, the success is measured through comparing how much you have spent on ads to the revenue you’ve gained through these methods. 

How successful your business is with paid marketing depends on the strategy. If your target audience are mostly on social media, and you’re focusing on Google Ads, then it’s not the best strategy for you. 

Benefits of Combining Organic and Paid Marketing

Organic and paid marketing together can create powerful campaigns for a business. 

Especially when you’re following the data and choosing the right methods to engage with your existing customers and target audience.

For example, organic SEO with paid search efforts is one perfect combination. They can help you achieve greater visibility in search engine results pages (SERPs). 

By ranking for both organic and paid results, you can increase your chances of getting clicks and driving traffic to your website. 

A strong organic presence can help build credibility with your audience, while paid advertising can help you appear more authoritative and professional. 

By combining the two, you can establish your brand as a trustworthy and authoritative voice in your industry.

Another example is organic social media posts and sponsored social media posts. They work together to grow and nurture your customer base.

Your organic social media posts will nurture your existing audience, whereas paid socials will reach new people through the targeting capabilities of paid advertising.

It’s also extremely cost-effective to combine strategies. By promoting your organic content through paid channels, you can get more mileage out of your existing content and maximise your ROI.

An Overview of Organic and Paid Marketing

Organic marketing is a long-term investment that aims to build a strong online presence and reputation for your business, whereas paid marketing can generate leads and sales quickly by targeting specific audiences.

To create a successful organic and paid marketing strategy, it’s important to have a deep understanding of your target audience and their needs. 

Combining both organic and paid marketing methods helps to create a more comprehensive and well-rounded strategy that can help your business achieve its goals. 

With an integrated approach, you can leverage the strengths of both methods to maximise your ROI.

Creating an Organic and Paid Marketing Strategy with Chameleon

We know all the tips and tricks in the book, and we can develop your ideal strategy. 

We’ll help you determine where your ideal customers are and create content to attract them. At Chameleon, there’s experts for web design, SEO, Google Ads, social media and more.

Whether you’re looking to generate leads, raise brand awareness, or increase conversions, we can help you achieve your goals and take your business to the next level. 

Reach out to us here.

Share This Content

More Chameleon Insights

Web designers deciding on a colour scheme for a new website at Chameleon Web Services
  • Web Design

How to Use Colour in Web Design

Learn how to use color effectively in web design to convey mood, guide user actions, and enhance brand identity. Discover Chameleon’s bespoke design services.

The modern McDonald's Logo on a flagpole
  • Web Design

The Evolution of the McDonald’s Logo

The evolution of the McDonald's logo reveals over 80 years of brand growth. Learn how branding helped shape a fast-food cultural phenomenon.

  • Digital Marketing

How Important Is Competitor Research in SEO?

With effective competitor research, you can learn what is working well for your competitors, what tactics they use to achieve success, and what gaps there are in the market that you can exploit.

A laptop with a website built by Chameleon Web Services on it
  • Web Design

8 Tips For Building Your New Company Website

Read our 8 top tips for creating a new company website. From web design to SEO, learn how your website can stand out in the digital landscape.

Two joggers wearing New Balance sportswear
  • Digital Marketing

New Balance: A Marketing Case Study

New Balance have been able to transform their brand image from that of ‘dad shoe’ to one of the trendiest fashion brands in the world. We breakdown how New Balance have made clever use of digital marketing campaigns to achieve this.

Retro tins of cereal brands displaying different types of brand identity
  • Digital Marketing
  • SEO
  • Web Design

How to Create a Strong Brand Identity Online

Crafting a distinct brand identity and designing a user-friendly website are fundamental steps in digital marketing that can set your business apart from the competition.

A hut in the woods used in Airbnb marketing for its accomodation options
  • Digital Marketing

Airbnb: A Marketing Case Study

"Where shall we stay? An Airbnb?" We breakdown how Airbnb, through astute digital marketing campaigns, have been able to build an industry-shattering empire.

A pint of Guinness used for Guinness marketing ads
  • Digital Marketing

How Guinness Adapted their Marketing for the 21st Century

We explore how Guinness have sustained 260 years of marketing excellence, and how their marketing campaigns have adapted to thrive, rather than falter, in the 21st Century.

Google Business Profile Pin Information on a smart phone.
  • Digital Marketing

Google Business Profile Chat Feature Scrapped

Google have announced that the Google Business Profile Chat Feature will be scrapped at the end of July. We breakdown how businesses can respond to the news.

Optimise Website Performance with Technical SEO
  • Digital Marketing
  • SEO

Technical SEO: Refining Your Website

What is technical SEO? With over 23 years SEO experience, we break down how you can optimise the technical aspects of your site for search engines.

Evolution of the BT logo
  • Digital Marketing

The Evolution of the BT Logo 

The evolution of the BT logo reflects how BT have grown and adapted as a brand through the years. Staying updated with the times and their target audience.

Use SEO if Website is Outdated
  • Digital Marketing
  • SEO
  • Web Design

How To Know If Your Website Is Outdated

Wondering if your website is outdated? Find out how the power of SEO can help you revamp your site, and start getting more traffic and conversions today.