01 December 2022 | Digital Marketing

Why Is Marketing Important?

Google on Laptop

Marketing is crucial for businesses to survive and thrive, because it helps your business to promote your products and services, reach new customers, and increase sales. Without marketing, it can be difficult for people to learn about your business and what you have to offer. There’s no point having an incredible business if no one can discover you.

Having a marketing strategy will also help your business with building your brand and establishing your reputation, which means you can easily connect with your target audience. A strong brand can help to differentiate you from your competitors, and make it easier for customers to choose your business over others.

Different Types of Marketing

There are many different methods to market a business, and deciding on which would be the best for your business can be a tricky decision.

The ideal thing to base your marketing strategy off is your target audience, as they’re who you want to be advertising to. Where are my potential customers likely to find me? How do they spend their free time?

For example, if you’re selling clothes to a younger audience, they spend their free time on their phone, and they’re likely to find the clothes they want to buy on social media, and from the influencers they follow. So a social media & influencer marketing strategy would be a great choice.

Another example, if your business provides bathroom installations, your audience is going to be homeowners, likely to be older generations with more disposable income to have their bathroom renovated. This audience is more likely to look for this service on Google, meaning a SEO strategy with Google Ads would be a perfect solution.

Case Study: Lounge Underwear

Lounge Underwear is a popular brand that initially started with selling underwear, but expanded into selling swimwear and loungewear as well.

The founders of Lounge, husband and wife, Daniel and Melanie Marsden, actually created their brand in a different way, their marketing strategy came before the product. They came up with their social media strategy and the idea to get influencers to create content with their products first.

With this strategy in mind, the creation of their underwear brand was a no brainer, these posts get the most attention on social media, and influencers love to receive gifted products from brands like Lounge. The perfect combination of a business and a marketing strategy.

The Importance Of Marketing Is Obvious

Marketing was so important to the creation of Lounge, that the founders actually designed a business around a strategy.

This showcases the need for effective marketing for all businesses, and if you’re struggling to figure out your perfect strategy, there’s no need. That’s what amazing marketing agencies like Chameleon are here for.

Feel free to call us 0121 663 0456, email us hello@chameleon.co.uk or reach out using our contact form.

Share This Content

More Chameleon Insights

AI Marketing in 2024
  • Digital Marketing

AI Marketing in 2024

AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.

Chameleon Guide to Social Media
  • Digital Marketing
  • Social Media

The Simple Chameleon Guide to Social Media

Managing your social media whilst running your own business is not easy. Here's some simple tips for managing your own social media alongside your business!

Disney Marketing Characters
  • Digital Marketing

Magic Behind Disney: Cross-Platform Marketing

Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney's marketing!

Spring Clean Your Website with Chameleon
  • Digital Marketing
  • SEO
  • Web Design

Tips To Spring Clean Your Website

This is your sign to spring clean your website & boost your business! Especially if it's been a while since you've updated and refreshed your website.

Deep Dive into Visual Content Marketing
  • Digital Marketing
  • Social Media

A Deep Dive into Visual Content Marketing

Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it's essential to have a strategy in place.

Email Blocked DMARC Update
  • Chameleon Updates
  • Coding Help
  • DMARC
  • Domain Names

DMARC Update 1st February 2024

The Gmail and Microsoft DMARC Policy UPDATE that you may not be aware of is something you need to take note and check ASAP.

Bad SEO Practices To Avoid with Chameleon
  • Digital Marketing
  • SEO

Bad SEO Practices to Avoid

Every good marketer knows the Bad SEO Practices to AVOID when creating for clients. If you're giving it a go for yourself, read on to know what to avoid!

Neuromarketing Impacts Marketing Decisions
  • Digital Marketing

Neuromarketing: The Brain’s Response to Advertising

Neuromarketing informs many of the decisions in marketing campaigns, in order to reach target audiences effectively. Read the blog to learn more about it!

Build Your Marketing Strategies with Chameleon
  • Digital Marketing

Marketing Strategies for 2024

Get ahead of the curve for your business! Choose Chameleon as the digital marketing experts for your marketing strategies and business growth in 2024.

Growing with Google Ads
  • Digital Marketing
  • SEO

Mastering Google Ads: Paid Search Strategies

There are plenty of different methods you can use Google Ads to work for you and your business. Read on to learn how Google Ads can boost your business!

Chameleon Provides Outsource Marketing for Businesses
  • Digital Marketing

Outsource Marketing: The Advantages

There are many advantages to Outsource Marketing as a business. You're paying for a team of experts, and they know to avoid silly mistakes. Read on to learn!

Aldi's Kevin The Carrot A Marketing Case Study
  • Digital Marketing

Kevin the Carrot: A Marketing Case Study

Kevin the Carrot is a beloved character that returns every Christmas in Aldi's campaigns. Learn about how the creation of Kevin boosted Aldi's Christmas sales!