14 November 2022 | Web Design

5 Reasons Why Your Business Needs A Website

Website mockups on paper and devices

If you’re a business owner, then I’m sure your mind has wondered, at least once or twice, how important is having a website? Or thought, do I really need to put effort into my website?  

A website is often the first thing a potential customer will look at, so it’s imperative that you present a good first impression. Even if someone has discovered your business through your social media pages, they’ll eventually land on the website to find out more about what you have to offer. 

We’re here to dismantle any belief you may, or may not, hold about investing time and money into a website not being worth it. These are our top reasons you should treat yourself to investing in your website.

A Website Showcases Your Products And Services

Being able to effectively showcase your products and services on your website is easily one of the best things about having a website. You can create the perfect display to show off your hard work and demonstrate how you’ve helped to satisfy previous clients by having examples on a page.

It means consumers can navigate your website themselves and discover what you can do for them, without ever having any direct contact with you, which saves time for both you and the consumer if you’re not what they’re looking for. 

Additionally, if your business is exactly what they’re searching for, then your website can make it super-easy for them to reach out to you, with contact pages and displaying your contact information, and where to find your business. 

You Own Your Website

Even though having a social media presence is important for your business, unlike your social media accounts, your website belongs to you, not to the social media platforms. You can follow your own rules and not be forced to adhere to the social media platform’s guidelines.

If Instagram, Facebook or TikTok disappeared tomorrow, that would mean your audience and any following you’ve built & content you’ve posted would be gone with them. With a website, no matter what happens to your socials, all of your pages and its content is secure, and most importantly, within your control.

A Website Makes Your Business Appear More Trustworthy 

The online presence you create as a business dictates how trustworthy and professional you are seen as by your potential customers. Having a professional website could be the deciding factor for consumers coming to your website.

Business accounts on social media platforms can work well, but anyone can do it and people even create fake business profiles. Not having a website prevents consumers from being able to do more research and can mean there’s low trust and low credibility with your business.

You need to show that you’re willing to take the next step and build a professional website to give another layer of authenticity and trustworthiness to your business.

Your Website Targets Customers

You can use your website to target your customers specifically through SEO. With effective planning and research, your website could target keywords to get customers and increase organic traffic without you lifting a finger. 

Even though SEO can be useful for a long time, it’s also important to keep it updated by refreshing the content and posting blogs to keep targeting the right keywords for your business. Your website could move your business to the top of the Google search results page, as long as you give it the TLC it needs.

Learn more about how SEO can benefit your website here.

Generating Leads Through Your Website

Creating your website is not only good for increasing the number of people who see your business, but it’s a great way of turning these viewers into customers. A user-friendly website can encourage lead generation by getting people to contact you, purchase from your website or even sign up to the mailing list.

With a wondrous website, people will want to know more about your business and are more likely to give their information over to learn more. It’s valuable to have lots of leads, as it means these people are always potential customers for your business.

Get In Touch With Chameleon 

At Chameleon, we have the expertise to assist you with creating a website and optimising your website for your business. We can even link all your business accounts on social media to your website!

Feel free to get in touch with us, however and whenever suits you best.

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