16 February 2023 | Digital Marketing

What Does A Digital Marketer Do?


Digital marketing is the process of using various digital channels, such as search engines, social media, email, and other websites, to promote products and services. Including utilising data and analytics to better understand the success or failure of marketing campaigns.

A digital marketer is responsible for developing and executing digital marketing strategies for a business or organisation. This can involve creating content, managing social media accounts, optimising website performance, developing campaigns, and analysing data to measure success. 

Digital marketers must understand how to effectively use different digital channels like search engines, social media, email, and mobile devices to reach their target audience. It’s also key that they stay up-to-date with the latest trends and developments in digital marketing to ensure that their strategies are effective.

How Does A Digital Marketer Help My Business?

Hiring a digital marketer or a marketing agency would mean the promotion of your business is in the hands of the experts. They have a variety of methods to boost the awareness and sales of your products or services. 

Digital marketers will research your business and your audience to develop the right strategies for you. They can act as consultants and make recommendations, or they can do the work and directly implement your strategies. They’ll analyse the outcomes of different marketing techniques, which will mean the digital marketer can determine which strategies are best to continue using for your business.

Each marketer can specialise in different skills, however they’re likely to be skilled in the most common forms of digital marketing. These include SEO, content marketing, PPC, social media marketing, email marketing, and online advertising. 

What Would Chameleon’s Digital Marketing Team Do?

After we’ve looked through your website and existing channels, our team of digital marketers will set up a meeting with you to discuss your marketing goals and give our recommendations to improve your digital presence. This meeting will ensure we’re on the same page with how to boost your business. 

The next part before we start creating for you, is to send a proposal of the discussions in the meeting and the marketing services we’d implement for your website, such as SEO work, social media content and Google ads. The proposal will also include information about each of our client packages, Bronze, Silver and Gold, and the package we’d recommend for you, depending on how many hours of work you need.

Chameleon works as an extension to your team. You’ll be assigned a digital marketer on our team that you’ll come to know well. It’s part of our services to keep you updated with the work we do and get your approval before we post on your channels. If you’d prefer, you can begin with choosing a lower package and expand your investment with us once you’ve seen results.

Would You Like To Be A Digital Marketer At Chameleon?

If you’re not a business owner, and are simply learning about the role of a digital marketer, maybe you’d like to get involved with the marketing side?

Working as a digital marketer for Chameleon will provide you with the opportunity to utilise and develop your marketing skills and knowledge in a wide variety of industries. Our ability to provide excellent services to all types of companies means there’s never a boring day in the office at Chameleon!

The Chameleon team is full of friendly, helpful creatives, who are welcoming and supportive to any new people. We’ll get you up to speed on your new clients and the Chameleon ways in no time. You’ll be able to stay on top of the latest trends and technologies in digital marketing and be part of a team that is passionate about achieving success.

Contact Chameleon About Our Digital Marketing

Whether you’re looking for us to help your business or you’re looking to join the team, don’t hesitate to get in touch.

For businesses looking for marketing services, please use our contact form and we’ll get back to you as soon as possible.

If you’re looking for a new role as a digital marketer, take a look at the jobs on our team page.

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