In 1996, Bill Gates wrote an infamous essay for the Microsoft website called ‘Content Is King’, and whilst the meaning of content has evolved since then, Gates wasn’t wrong in his predictions.
Content is the main focus of any business with a digital platform, including blog posts, social media posts, and a website’s home page being carefully crafted to attract the search engine’s algorithm. There are even job roles that exist purely for this purpose, including a Content Creator, a Content Strategist, and a Website Content Writer, to name just a few.
Content Is Still King
An accurate and amazing point from the article is “No company is too small to participate”. This is what is brilliant about the digital world, is that anyone can create high-quality content and begin to rank on google, or reach lots of people on social media. All that’s needed is great content that’s engaging, good quality and targeting the right audience.
This statement is becoming more and more true, especially with the rise of TikTok in recent years. Most social media platforms tend to benefit the accounts with more followers, however the algorithm on TikTok pushes the videos which get the most engagement, meaning it’s high-quality content that has been created.
TikTok’s algorithm has even led to other social media platforms incorporating this style of content generation, eg. Instagram Reels, and Facebook announcing they’ll be including more recommended content in the feed, rather than just content from friends.
How Businesses Use Content
The purpose of creating content will vary from business to business, it depends on what they’re trying to achieve through that content.
A landing page is a form of content, it’s a specialised website page, which can’t be found on the website itself, but can be found on Google’s search results page. This is how websites can target specific keywords through SEO research and knowledge on writing the content.
Another type of content is what you see on social media, this is what most people tend to think of. Content on social media is the image for a post, the caption, videos for TikTok and Instagram Reels, and even the design and text for paid ads.
How Chameleon Can Help You With Your Content
At Chameleon, our team of incredible creatives know how to utilise content for your business. We can help you to determine your goals as a business, and create content to achieve these goals.
Our SEO experts and social media managers will be able to take care of content for your website, alongside your social media, often linking the two together to widen your reach and gain customers through multiple streams.
Don’t hesitate to get in touch with us to begin your business growth with the perfect marketing strategy for you.
Feel free to call us 0121 663 0456, email us hello@chameleon.co.uk or reach out using our contact form.
Share This Content
More Chameleon Insights
- Digital Marketing
- SEO
SEO for Small Businesses
SEO for small businesses plays a pivotal role in ensuring your business stands out amidst the crowd. Reach out to Chameleon for SEO and Marketing strategies!
10 May 2024
- Digital Marketing
Nike Marketing Case Study
Marketers can gain useful tips from the Nike Marketing strategies. Keeping up with a moving industry, top-level collaborations & staying true to their values.
26 Apr 2024
- Digital Marketing
AI Marketing in 2024
AI Marketing is everywhere in 2024. Since the release of ChatGPT at the end of 2022, digital marketers have evolved with it to embrace AI in the industry.
12 Apr 2024
- Digital Marketing
- Social Media
The Simple Chameleon Guide to Social Media
Managing your social media whilst running your own business is not easy. Here's some simple tips for managing your own social media alongside your business!
29 Mar 2024
- Digital Marketing
Magic Behind Disney: Cross-Platform Marketing
Disney started with films and merchandise, and grew into theme parks, cruises and a streaming platform. Take a look at the magic behind Disney's marketing!
15 Mar 2024
- Digital Marketing
- SEO
- Web Design
Tips To Spring Clean Your Website
This is your sign to spring clean your website & boost your business! Especially if it's been a while since you've updated and refreshed your website.
01 Mar 2024
- Digital Marketing
- Social Media
A Deep Dive into Visual Content Marketing
Visual Content Marketing is the at the centre of the digital world. As an effective way to reach your audience, it's essential to have a strategy in place.
16 Feb 2024
- Chameleon Updates
- Coding Help
- DMARC
- Domain Names
DMARC Update 1st February 2024
The Gmail and Microsoft DMARC Policy UPDATE that you may not be aware of is something you need to take note and check ASAP.
31 Jan 2024
- Digital Marketing
- SEO
Bad SEO Practices to Avoid
Every good marketer knows the Bad SEO Practices to AVOID when creating for clients. If you're giving it a go for yourself, read on to know what to avoid!
12 Jan 2024
- Digital Marketing
Neuromarketing: The Brain’s Response to Advertising
Neuromarketing informs many of the decisions in marketing campaigns, in order to reach target audiences effectively. Read the blog to learn more about it!
05 Jan 2024
- Digital Marketing
Marketing Strategies for 2024
Get ahead of the curve for your business! Choose Chameleon as the digital marketing experts for your marketing strategies and business growth in 2024.
29 Dec 2023
- Digital Marketing
- SEO
Mastering Google Ads: Paid Search Strategies
There are plenty of different methods you can use Google Ads to work for you and your business. Read on to learn how Google Ads can boost your business!
22 Dec 2023