11 August 2023 | Digital Marketing

Google Update: Navigating the Changes to HowTo and FAQ Rich Results

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In the realm of digital evolution, staying ahead of the curve is essential. As digital marketers and website owners, you’re no strangers to the constant shifts in the search engine algorithm and the frequent updates. The latest Google update, revealed on 8th August, alters the display of HowTo and FAQ rich results in search queries.

The implications of these changes for digital marketers are significant. And guess what? Chameleon is here to break it all down for you!

We’ll dissect the details and explore the strategies you need to adapt for continued success in the digital landscape. So, without further ado, let’s delve into the intricacies of these alterations and understand how they impact your digital marketing approach.

Streamlining the Search Experience

A digital marketer’s primary goal is to ensure the content they create is discoverable by their target audience. 

Google, the powerhouse of search engines, constantly refines its algorithms to present users with more relevant and streamlined search results. This time, the focus is on HowTo and FAQ rich results.

Starting this week, you’ll notice a shift in the spotlight for HowTo and FAQ rich results in the Google search results page. 

FAQ Rich Results

Remember those Frequently Asked Questions (FAQ) boxes that used to pop up like digital magic? Well, they’re getting a refined touch with this Google update. 

Google is shining the spotlight on FAQ rich results for authoritative government and health websites. That means when you’re seeking credible information, you’ll find it front and centre. 

For other websites, the FAQ results will take a step back. But don’t fret! If your site boasts FAQPage structured data, there’s no need for panic. While the spotlight might not shine as brightly, it won’t dim your search performance.

How-To Rich Results

In a world where mobile devices reign supreme, Google is making a calculated move by limiting How-To rich results to desktop users.

Understanding the dynamics of this change is crucial, as it necessitates optimising your content for both desktop and mobile audiences.

Google Update removes FAQs from mobile search results

Impact on Digital Marketers

Now, let’s address the elephant in the room – what do these changes mean for digital marketers? 

These updates underscore the importance of crafting authoritative, relevant content that aligns with the new criteria for FAQ and How-To rich results. Your content’s position in search results directly impacts its visibility to users, making it imperative to fine-tune your approach.

Moreover, the exclusive display of How-To rich results on desktop devices underscores the significance of seamless cross-device optimisation. This reinforces the need to regularly adapt and refine your digital marketing strategies to accommodate the new updates.

With FAQ rich results shining the brightest for government and health sites, it’s time to up the ante on your content’s reliability. Think of it as an opportunity to carve your niche as an industry expert, building trust and credibility with your audience.

What’s next for Digital Marketers?

To all digital marketers: there’s no need to panic remove all your FAQ schemas!

Simply put, FAQs are useful to your website in so many other ways, eg, for user experience or to aid with conversions. Appearing in the search is no longer the reason for including FAQs on your website pages.

Instead, start checking your meta titles and descriptions, and focus on improving the credibility of your website. It seems Google will be prioritising the genuine, authoritative websites. Therefore it’s key that your site is viewed by the search engine algorithm in this way.

If you’re a business working with an SEO company, don’t worry about these updates. SEO experts are an adaptive breed, we’re already working on updating our strategies to keep up with any Google update!

Embrace the Future with Chameleon

As the latest Google update rolls out, Chameleon can be your dedicated partner. Our expertise spans the ever-evolving digital landscape, and we’re here to guide you through these adjustments. 

From refining your content strategy to optimising for a diverse range of devices, we’re committed to ensuring your digital presence thrives in this new environment.

When it comes to mastering the intricacies of these changes or unleashing your digital marketing prowess, Chameleon has your back! Reach out to us today for expert guidance and unrivalled digital success.

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