07 April 2023 | SEO

Benefits Of Local SEO For Small Businesses

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If you’re not utilising Local SEO as a business, you need to start ASAP!

Imagine you’ve decided to spontaneously go out for a meal. What do you fancy? 

You pull up Google, hit the search bar and type ‘Indian restaurants’. 

The top of the results will show the Indian restaurants nearby, not a mix of Indian restaurants from all around the UK. 

This is all down to local SEO. If you want to be appearing in your potential customer’s search results, then you need to get on this.

What Is Local SEO?

Local SEO is the process of optimising your Google My Business profile to increase your visibility in the Google search results and on Google maps.

Google’s algorithm ranks local businesses for users based on relevance to the search, proximity to the person and prominence. 

This means that if your business has products or services related to the search and has optimised your local SEO, you’re likely to appear high in the search.

How Does It Benefit My Business?

There are many ways in which investing in local SEO will benefit your business. Especially if your target customers are those who are local to your business.

Your competitors are definitely investing in local SEO. So if you’re not, then your potential customers are searching online and finding your competitors instead. 

Almost half of ALL searches on Google are looking for local information. Meaning this is a huge market to reach into.

The majority of consumers will research online before going to a local business, which means that being easily discoverable online will lead to in-person sales and foot traffic for your business. 

Local SEO is perfect for businesses that operate locally, as it’s specifically tailored to your business. You don’t have to compete with every website on Google. It allows you to focus on staying ahead of your local competitors.

How Much Does Local SEO Cost?

Directly, local SEO doesn’t cost anything, if you do it yourself. Whilst there are some things you’ll be able to do for your business yourself, if you contact an SEO agency they’ll probably do it better.

Local SEO experts have done it before, for many businesses, in a variety of industries, and can implement different tips and tricks they’ve picked up along the way. 

Local SEO & Google Ads Work Together

Linking your local SEO strategy to your Google Ads can take your business to the next level. These strategies are complementary for small businesses.

The keyword research developed for Local SEO, will also be used when creating a Google Ads strategy. Using the same keywords for both means your business appears in the organic and paid search results. 

Additionally, targeting the specific locations with Google Ads combined with your local SEO, your business will reach a larger number of people.

Local SEO and Google Ads work together to build a digital presence for your business and raise brand awareness in your local area.

Chameleon Are SEO Experts

This information may seem overwhelming or too complicated to do yourself. Especially when your business is what you’re passionate about. 

Lucky for you, marketing is what we’re passionate about. At Chameleon, the SEO team are experts and thrive on pushing our clients through the ranks of Google.

Contact us today to boost your local SEO!

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