Google Search Console has introduced a brand new feature: the branded queries filter. This latest addition provides users with a new way to filter their website performance. The feature is designed to help you understand your traffic better and what’s driving users to your website by allowing you to differentiate between query types.
What is Google Search Console’s New Branded Queries Filter?
You might be wondering what a branded query is and how this new feature will benefit you in your research. Well, a branded query includes your brand name, meaning users are already aware of you, or they’re searching for you specifically.
It can be a great indication of who is finding you based on organic growth for your keywords rather than brand. Even if people spell your brand name incorrectly, this can be filtered to narrow down what users are searching for.
How Do I Use The Branded Queries Filter in Google Search Console?
This new feature can be found in the search results performance report, where your queries are listed. The filter at the top of the page can be customised by queries containing a certain keyword or not containing, exact searches, and this soon-to-be-rolled-out feature that enables you to see the impressions, clicks, average position and CTR for this list of words and phrases people are reaching you with.
You can also find a visual representation of the breakdown in percentages of branded vs non-branded queries that got you clicks in the Insights report section. This is great for letting you know how recognised your brand is and whether the volume of traffic you receive is due to familiarity with your services or products.
How GSC is Set to Filter Your Brand Queries
Branded search queries are identified by a smart, internal AI system, not by a simple keyword list. This system accounts for your brand name (including different languages and misspellings) and even specific queries for your unique products/services, even if the brand name isn’t mentioned.
How Can This Feature Benefit My SEO Strategy?
This addition will make reporting simpler for SEO teams and will help brands understand which branded keywords they rank for and whether their organic clicks are heavily dependent on branded keywords. The branded queries filter can help confirm brand marketing (PR, social media, offline ads) efforts as successful or in need of more work. By filtering your non-branded queries, you can understand how new users are discovering you based on organic growth efforts (content, links, technical).
Why Can’t I See The Branded Queries Filter?
Google Search Console are rolling out their new filter feature in the coming weeks, so if it’s not yet available to you, it could be because…
- This feature is only available for full domain properties (like example.com), not for specific paths or subdomains.
- Your site needs a high volume of searches and visibility (impressions) to provide reliable signals for this feature.
Explore Google Search Console’s New Branded Queries Filter
Dive into your performance reports in the next few weeks to try it out for yourself! See who is searching for you based on your brand name or associated brand keywords, and how people are coming across you because of organic keyword rankings.
Get In Touch With Chameleon Web Services Today
Want to get more from the new branded queries filter and strengthen your overall search performance? Speak with the team at Chameleon Web Services and discover how our SEO specialists can help you turn these insights into meaningful growth.
Share This Content
More Chameleon Insights
- Advertising
- Digital Marketing
- General
- Social Media
- Social Media Advertising
Website Health Check Before Q4
The final quarter of the year is one of the busiest periods for a lot of businesses. This could be retail, services, manufacturing, hospitality or more. September often marks the beginning of an increase in enquiries, new projects and new customers. Customers are preparing for their end of year spending. Don’t make the mistake of…
28 Aug 2026
- Advertising
- Digital Marketing
- General
- Social Media
- Social Media Advertising
Personal Branding on LinkedIn: A Guide for Directors and Business Owners
LinkedIn has become much more than a recruitment platform. It is now one of the most powerful places to build professional relationships, establish credibility and generate new business opportunities. A company page is still important on LinkedIn, but people are increasingly choosing to engage with people rather than brands. Directors, founders and business owners who…
14 Aug 2026
- Advertising
- Digital Marketing
- General
- Meta Ads
- Social Media Advertising
How to Stop Bots Filling Out Your Leads Form on Meta Ads
Running lead generation ads on Meta can be a great source of potential customers, however at some point in their campaign many businesses begin to face a rather annoying problem, bot leads. Your campaign might look good at first glance. Leads are coming in steadily and your cost per lead is looking like a steal….
31 Jul 2026
- Advertising
- Digital Marketing
- General
- Optimising Website
- SEO
- Web Design
7 Signs Your Business Website Is Costing You Customers
Your website should be one of your greatest business assets. Your website works 24 hours a day and will help potential clients find your services, so this is often the first impression you give people. But are you unknowingly losing business because your website isn’t working as well as it should be? One problem can…
17 Jul 2026
- Birmingham SEO
- Digital Marketing
- General
- London SEO
- Marketing
- SEO
- SEO Birmingham
- SEO Service
- Social Media
- Web Design
What Makes Chameleon the Best SEO Agency?
SEO is undeniably one of the most crucial digital marketing investments a business can make, whether that’s to attract a larger number of website visitors, generate high-quality leads or simply increase the online visibility of the business. However, it’s also a field where agencies differ enormously. Many who have worked with an SEO agency might…
03 Jul 2026
- Advertising
- Digital Marketing
- General
- Google Advertising
- London SEO
- Marketing
- SEO
- SEO Birmingham
- Social Media
- Web Design
Why Is Brand Consistency Important?
Brand consistency is among the top elements that define trust, recognition and customer relationships. No matter where customers find out about your business, whether through your website, social media, email marketing campaign or even if you have a shop front, they should get the same experience in terms of message tone, images and brand identity….
19 Jun 2026
- Advertising
- Digital Marketing
- General
- Google Advertising
- London SEO
- Marketing
- SEO
- SEO Birmingham
- Social Media
- Web Design
Reactive Marketing
How Businesses Can Capitalise on the World Cup Sporting events offer fantastic opportunities for businesses. Increased social media engagement, spikes in online traffic. Events such as the 2026 FIFA World Cup will take centre stage. But many businesses believe that they need to be official sponsors with millions of pounds in marketing budgets to capitalise…
05 Jun 2026
- Advertising
- Digital Marketing
- General
- Google Advertising
- London SEO
- Marketing
- SEO
- SEO Birmingham
- Social Media
- Web Design
How to Increase Social Media Engagement
Social media engagement metrics such as likes, comments, shares, saves and video views indicate that your content reaches your target audience and prompts them to engage with it. When people interact with your business online, this builds trust and creates interest. As a result, you get leads and clients. Sometimes businesses see disappointing engagement rates…
29 May 2026
- Advertising
- Digital Marketing
- General
- Google Advertising
- London SEO
- Marketing
- SEO
- SEO Birmingham
- Web Design
Why Cheap Websites Cost More
These days, your website is your most important piece of business. Your website is everything – your storefront, your representative, your salesman, and much more. But with so many affordable web designs around, it is tempting to think that you should always opt for the cheaper option. And indeed, on paper, it seems like a…
15 May 2026
- Advertising
- Digital Marketing
- General
- Google Advertising
- London SEO
- Marketing
- SEO
- SEO Birmingham
- Web Design
SEO vs Paid Ads: Which is Better for Your Business?
A question that every business has to ask. If you are looking to grow your business online, increase visibility, and generate consistent leads, you will almost always reach this point. Should you invest in SEO or Paid Ads? At first glance, this may seem like a simple question. Paid Ads generate instant results. SEO takes…
24 Apr 2026
- Advertising
- Digital Marketing
- General
- Marketing
- Social Media
- Web Design
Top 8 Most Common Website Mistakes & How to Fix Them
Find Out The Top 8 Most Common Website Mistakes & How to Fix Them A website for a business serves as the first impression of a company for potential customers. It is not just a digital version of a company brochure, but a powerful tool for generating leads, representing a brand, and establishing trust with…
10 Apr 2026
- Advertising
- AI
- Digital Marketing
- General
- Marketing
- Web Design
What Does OpenAI’s Defence Deal Mean?
Artificial Intelligence has been living in two worlds. One world is the world of creativity. Marketing teams using it to move quicker, designers using it to generate more ideas. The other world is the world of speculation. The future of Artificial Intelligence, the risks of Artificial Intelligence. Well, that world is ending. The news from…
27 Mar 2026