7 Signs Your Business Website Is Costing You Customers

Your website should be one of your greatest business assets. Your website works 24 hours a day and will help potential clients find your services, so this is often the first impression you give people.

But are you unknowingly losing business because your website isn’t working as well as it should be? One problem can quickly turn into several which will lead to missed enquires, poor rankings and lost sales.

The tricky thing is these problems are usually invisible. It’s often the case that the website appears visually correct but in fact friction is being created for users on your website.

Do you think that your website could work harder for you? Here are 7 signs your business website is costing you customers and how to tackle them.

1. Your website is slow to load

Speed counts.

Today’s users have a short attention span and expect websites to load in mere seconds. If your website is taking too long to load, they may be gone before you can even introduce them to your product or service.

Website speed also contributes to your ranking in search results, so the user experience of your website and its visibility can be impacted.

There are several common reasons why websites are slow to load including; overly large image files, outdated plugins, poor hosting and website code inefficiency.

We at Chameleon Web Services will help optimise your website by using up to date development techniques, making the website efficient and improving user experience to limit site abandonment.

2. Your Website Is Not Mobile Friendly

Many websites struggle to work well on smartphones even though most users visit websites from their devices. Users should have the ability to navigate websites no matter the device they are on. For example, if your visitors have to keep zooming to be able to view their intended page, or struggle to open your website’s menu, you will lose them.

Google’s search rankings have a weight placed on mobile-friendly websites, so if your website has a negative mobile user experience, it could negatively impact your business’s search ranking as well. The best way to ensure a great user experience across all devices is a responsive web design.

Here at Chameleon, we design websites that will perform well on any device, ultimately giving businesses the opportunity to reach more people and ultimately increase conversions.

3. Your Website Looks Outdated

This is one area where first impressions count a great deal. Statistics reveal that users will make a judgement on a website within just seconds of landing there. If your website is old-fashioned, it will make your business look unprofessional, unreliable and less than trustworthy.

While you may not need to redesign your website from scratch every couple of years, outdated templates, poor graphics, inconsistencies in your branding and bad navigation can lead to negative customer assumptions. You want your website to represent how well you perform, otherwise a customer might question whether you’re on the ball.

We can re-style and update your website for you to help first impressions and instil a greater customer confidence.

4. Visitors Are Not Taking Any Action

Getting visitors to your website is only one part of the puzzle.

After visitors have landed on your website, they need to be prompted to take a clear and relevant action. This may be an enquiry, a quote request, booking an appointment or a purchase, but they should be led towards the action you want them to take.

Many websites fail in this aspect because they are lacking clear calls to action (CTAs) or an obvious next step. If your website is getting good traffic but no response from people clicking on and visiting pages within your site, it could be a result of poor copy, or your conversion technique needs adjustment.

Chameleon assists businesses to have a better website design structure, compelling content and effective calls to action.

5. Your Website Is Hard to Use

It shouldn’t be!

If users struggle to navigate your website, it becomes incredibly frustrating for them to find the pages they want, to understand what you do and what services you provide or even to find your contact details. The longer a visitor has to try to figure out how to navigate your website the greater the chance that they’ll leave.

A good site should be second nature; your visitor should glide through the pages seamlessly and find what they’re looking for at a rapid pace. This is why we at Chameleon always prioritise making user-friendly websites. Making it easier for customers to find the answers to their questions, consume information and use your business.

6. Trust Signals Are Not Evident on Your Website

Trust is critical for decision-making in the online environment. Customers want to feel comfortable before they contact a business. If the indicators of credibility are not on your website, they are not going to fill out the enquiry form or ring you up.

There are many types of trust signals:

• Customer testimonials
• Reviews
• Case studies
• Accreditations
• Awards
• Client logos
• Security certificate for the website.

Simply adding one or two of these can make a difference to how customers perceive your business and how likely they are to contact you. Businesses that effectively convey their credibility are much more likely to receive enquiry than those who don’t.

At Chameleon Web Services we build effective websites that tell people why they should trust and contact your business.

7. Search Engine Rankings

A good website is pointless if no one can find it.

Search Engine Optimisation (SEO) still represents the most effective way of driving ongoing traffic and generating relevant visitors. If your competitors keep appearing ahead of you on the search engine results, you’re losing potential business to them.

Technical problems, content, and site structure as well as lack of ongoing optimisation all contribute to a poorly ranked website. Businesses that invest in SEO often benefit from increased visibility, higher-quality traffic, and improved lead generation over time.

Our SEO services for your business help increase your ranking and visitor traffic, therefore boosting your business generation over the long term.

Why Professional Website Support Matters

Many businesses know that their website isn’t giving them the results that they believe it should be and often the biggest problem is not knowing where to begin.

The truth is your website performance is a combination of many things all working together such as design, speed, SEO, content, user experience and conversion optimisation. So, fixing just one problem in isolation might improve things but a comprehensive approach will likely be more effective.

Chameleon Web Services work with businesses to pinpoint where improvements can be made, fix existing problems and build websites that can provide sustainable growth. We use technical know-how with a strategy to achieve this, meaning that your website becomes an asset not a liability.

Contact Chameleon Web Services to STOP Your Business Website Costing You Customers

The most important purpose of your website is to enable you to bring in new customers, take enquiries, and grow. However, if your website is slow, out of date, complicated or badly optimised, you could be losing many business opportunities daily.

Thankfully most of the common website problems can be spotted and resolved by the implementation of a correct strategy and know-how.

The web performance experts at Chameleon Web Services can assist companies in the enhancement of websites, improving their online visibility and creating enhanced online experiences for their visitors. It doesn’t matter if you need a website redesign, expert SEO guidance or a full digital review.

We are ready to assist you.

Contact Chameleon to find out how we can ensure that your website is transformed into a lead generation tool for your business.