Google Search Console Adds New Branded Queries Filter

Google Search Console has introduced a brand new feature: the branded queries filter. This latest addition provides users with a new way to filter their website performance. The feature is designed to help you understand your traffic better and what’s driving users to your website by allowing you to differentiate between query types.

What is Google Search Console’s New Branded Queries Filter?

You might be wondering what a branded query is and how this new feature will benefit you in your research. Well, a branded query includes your brand name, meaning users are already aware of you, or they’re searching for you specifically.

It can be a great indication of who is finding you based on organic growth for your keywords rather than brand. Even if people spell your brand name incorrectly, this can be filtered to narrow down what users are searching for. 

How Do I Use The Branded Queries Filter in Google Search Console?

This new feature can be found in the search results performance report, where your queries are listed. The filter at the top of the page can be customised by queries containing a certain keyword or not containing, exact searches, and this soon-to-be-rolled-out feature that enables you to see the impressions, clicks, average position and CTR for this list of words and phrases people are reaching you with.

You can also find a visual representation of the breakdown in percentages of branded vs non-branded queries that got you clicks in the Insights report section. This is great for letting you know how recognised your brand is and whether the volume of traffic you receive is due to familiarity with your services or products.

How GSC is Set to Filter Your Brand Queries

Branded search queries are identified by a smart, internal AI system, not by a simple keyword list. This system accounts for your brand name (including different languages and misspellings) and even specific queries for your unique products/services, even if the brand name isn’t mentioned.

How Can This Feature Benefit My SEO Strategy?

This addition will make reporting simpler for SEO teams and will help brands understand which branded keywords they rank for and whether their organic clicks are heavily dependent on branded keywords. The branded queries filter can help confirm brand marketing (PR, social media, offline ads) efforts as successful or in need of more work. By filtering your non-branded queries, you can understand how new users are discovering you based on organic growth efforts (content, links, technical). 

Why Can’t I See The Branded Queries Filter?

Google Search Console are rolling out their new filter feature in the coming weeks, so if it’s not yet available to you, it could be because…

1. This feature is only available for full domain properties (like example.com), not for specific paths or subdomains. 
2.  Your site needs a high volume of searches and visibility (impressions) to provide reliable signals for this feature.

Explore Google Search Console’s New Branded Queries Filter

Dive into your performance reports in the next few weeks to try it out for yourself! See who is searching for you based on your brand name or associated brand keywords, and how people are coming across you because of organic keyword rankings. 

Get In Touch With Chameleon Web Services Today

Want to get more from the new branded queries filter and strengthen your overall search performance? Speak with the team at Chameleon Web Services and discover how our SEO specialists can help you turn these insights into meaningful growth.