Using a data-led UI/UX design process, we can strategise, analyse, research and then run A/B testing on your website to maximise the potential of your web pages.
Analysis & Strategy
Gather data & create a plan of action.
The first thing to do is to collect some qualitative data. We do this through a mix of historic Google Analytics data, Goal Tracking, 3rd party usage testing and our own analysis of the current design. We then create a list of possible improvements.
Meeting your user's needs & requirements.
The next stage is to plan out how we are going to achieve the goals set out in the first step. We delve into our current knowledge and then research the users in your specific industry and how they would like to use a website like yours.
Time to bring our CRO ideas to life.
It's time to take everything we've done so far and create the call to actions, sections, functionality and pages that we've set out to create to improve your CRO. We create multiple options so that we can see what works best in the next stage.
Maximise your CRO effectiveness.
Once we have all of our options, it's time to test each one and see where we get the best results to achieve maximum impact for your business. Once we have enough data to decide on the best option, we develop this as a permanent feature of your website.
Frequently Asked Questions
It involves finding ways to make your website more effective and then conducting tests to see how these changes affect your ability to generate more income.
CRO should ideally be a continuous activity that aims to hone and enhance your website. Aim to analyse the site, develop some fresh testing ideas, and conduct a new test at least once every month. Use CRO to test ideas on your current website if you're planning a new one to see whether they should be included in the updated version. Don't just sit back and expect a new website you've invested in to function perfectly; instead, keep a careful eye on performance and start testing as soon as you can.
What actions do you want website visitors to take? What matters most to you? Always strive to identify the one major conversion that is most significant to you. This might be a purchase, reservation, form filling, email signup, etc. These are sometimes referred to as macro conversions. Additionally, attempt to track as many additional behaviours that are relevant to you, such as downloads, video views, time spent on the website, etc. Often referred to as micro conversions.