Using a data-led UI/UX design process, we can strategise, analyse, research and then run A/B testing on your website to maximise the potential of your web pages.
Our Process
Analysis & Strategy
Gather data & create a plan of action.
The first thing to do is to collect some qualitative data. We do this through a mix of historic Google Analytics data, Goal Tracking, 3rd party usage testing and our own analysis of the current design. We then create a list of possible improvements.
Research
Meeting your user's needs & requirements.
The next stage is to plan out how we are going to achieve the goals set out in the first step. We delve into our current knowledge and then research the users in your specific industry and how they would like to use a website like yours.
Design
Time to bring our CRO ideas to life.
It's time to take everything we've done so far and create the call to actions, sections, functionality and pages that we've set out to create to improve your CRO. We create multiple options so that we can see what works best in the next stage.
A/B Testing
Maximise your CRO effectiveness.
Once we have all of our options, it's time to test each one and see where we get the best results to achieve maximum impact for your business. Once we have enough data to decide on the best option, we develop this as a permanent feature of your website.
Frequently Asked Questions
