Case Study

Brit Floors

Brit Floors Showcase
Brit Floors Logo

Project Overview

Brit Floors approached us during the Covid pandemic with a new idea. They wanted to take their business online, to take advantage of the HUGE increase in online buying habits and we were the Web Design Agency for the job! One of the key pieces of functionality that they requested was a room size calculator that then used a specific calculation to tell the user how many packs a user needs of a specific flooring to full that whole room. So that’s what we created!

Brit Floors Mobile Showcase 1

Product Grid & Filter

Brit Floors Mobile Showcase 2

Flooring Calculator

Brit Floors Mobile Showcase 3

Simple Checkout Process

Easy-to-use experience to find the right flooring for your room.

The first thing we needed to do was build an amazing eCommerce website design for Brit Floors to create a trustworthy and easy-to-use experience for new users. We created a new colour scheme to create hierarchy within the various elements, and a simple but effective layout for all of the various links across the site.

A simple design with beautiful imagery.

The design needed to be straightforward to make it easy for all users to find the products that they need. We used high-end imagery from both suppliers and stock websites to create a high-end luxury feel, whilst still being extremely approachable and friendly.

Room size calculator to work out how many packs of flooring the user needs to buy.

We discussed with the client where their current pain-points were. An issue that they were facing was that people were trying to work out how many packs of flooring they needed to completely fill their room. We had to create a bespoke calculator that took various data from the products to output the number of packs the user would need on a specific flooring. This of course needed to be rounded up based on their room size, as Brit Floors only sell by pack, not exact sizing. The user can then choose whether to get a couple of extra packs if they would like to or choose the exact amount. This is then added to the basket and they can continue shopping or head to checkout.

Now a leading flooring company in Birmingham supplying flooring to homes around the Midlands.

“This is the second time that I have commissioned Chameleon to create me a website. Ian and his team are the best in the industry, they are professional and nothing is too much trouble for them. They go above and beyond any expectations you might have. From the initial brainstorming of ideas, down to the execution of the finished website was effortless. They took all the stress away and delivered a fantastic website. I would highly recommend the team at Chameleon. Without a shadow of doubt the most creative, intelligent and super friendly team I have experienced in my 20 years of business. Thank you so much!” – Sahra Rizwan

Platforms & plugins we used:

1000s of new floors supplied.


increase in sales


more houses floored


more phone enquiries

Devices with Chameleon Contact Page

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