Chameleon Job Position Questions

You have been sent this form to complete because we are interested in finding out more about your SEO knowledge. Now remember some of the SEO details you will find online or have been using might be incorrect and thats ok. SEO can be subjective and this is to see where your knowledge is currently. It ont take 5 minutes to complete.

SEO Core Knowledge

Complete this form please to move forwards with your application for a role at Chameleon.

Name(Required)

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Phone(Required)

SEO Fundamentals

You are being asked to fill these questions out as you have been selected as a candidate of interest for a role at Chameleon.

Q1. What is the primary purpose of an SEO title tag?(Required)

Q2. What is the ideal length of an SEO title?(Required)

Q3. Which has the most SEO weight?(Required)

Technical / Web

Q4. Which factor directly affects Core Web Vitals?(Required)

Q5. What does a 301 redirect do?(Required)

PPC / Analytics

Q6. What does a high bounce rate usually indicate?(Required)

Q7. In Google Ads, what mainly affects Quality Score?(Required)

2. Practical Scenario (The Real Test)

You are working for a company called:

Midlands EV Chargers Ltd

They install electric vehicle charging points for homes and businesses in the UK.

Target customers: homeowners and commercial property managers.

Website page:

/home-ev-charger-installation-birmingham/

Task 1 – SEO Title & Meta Description

Write an SEO Title you feel woulld work well.

Meta Description

Write a Meta Description that you feel would work.

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Answer

A good answer looks like: Title: Home EV Charger Installation Birmingham | Midlands EV Chargers Description: Professional home EV charger installation in Birmingham. OZEV approved installers for Tesla, BMW, Audi & more. Free site survey. A bad answer: EV Chargers Birmingham EV Charger Install Cheap EV

Task 2 – Heading Structure

What would your H1, H2 and H3 structure be for this page?

Example, H1 = Wording H2 = Wording H3 = Wording H4 = Wording

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Answer Task 2

H1: Home EV Charger Installation in Birmingham H2s: Why Install a Home EV Charger? Our EV Charger Installation Process Why Choose Midlands EV Chargers? EV Chargers We Install FAQs H3s under “Process”: Free Site Survey Electrical Assessment Installation Certification & Handover

3. Thinking Like a Marketer

This page is ranking position 18. What would you do to move it onto page one and hopefully the top 3?

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Answer Question 3

Good answers mention: Content depth Internal linking Backlinks Page speed Conversion optimisation Bad answers: “Add more keywords” “Post on social media”

Question 2 – Conversion

What would you add to this page to increase enquiries?

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Answers Question 2 conversion

Looking for: Trust signals Reviews Case studies Clear CTAs Phone number placement

Question 3 – Analytics

How would you measure if this page is successful?

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Answer - Question 3 – Analytics

Correct themes: Organic traffic Conversion rate Time on page Calls / form submissions Rankings over time

4. Bonus: Real-World Trap Question

A client says: “We want to rank #1 for ‘best business in Birmingham’.” How do you respond?

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Answer - 4. Bonus: Real-World Trap Question

Managing expectations Explaining search intent Suggesting realistic keywords Education not ego

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Score

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Percentage

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Result